Trend 3: Workplace transformation is the key for corporate real estate (CRE) to unlock worker productivity and optimize portfolios

Implementing supportive new workplaces has been a strategic vision for CRE, if not immediate intention, for years. This is changing rapidly.

Workplace strategy is taking on a new resonance in developed countries while gaining relevance and momentum in emerging economies. Globally, if backed with the required investment capital, it has the potential to influence the strategic contribution, financial impact and positioning of the CRE function.

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TREND 3 KEY FINDINGS

  • We have seen how the new and extended CRE agenda shines the spotlight on organizational productivity. Workplace is a key driver of that agenda and represents a unique opportunity for the CRE function—if appropriately structured, resourced and focused—to make a strategic, business-wide contribution.
  • CRE teams have, where market forces and tenure allow, already reduced the size of the occupied portfolio while simultaneously increasing the quality, occupation density and utilization rate of the space. While this is encouraging in the context of productivity, there is clear and growing pressure from senior management for more to be done to unlock worker productivity.
  • The standout limitation in driving workplace transformation and the creation of more productive spaces is a financial one. The lack of investment capital available to underpin transformation programs is a far more significant constraint than the cultural and managerial resistance seen as the top restraints in our 2011 report on global corporate real estate trends.
  • This represents a tremendous risk to CRE teams. While team structures and outsourced relationships can be shaped to accommodate a strategic agenda, without investment capital real progress will always be stifled.
  • Occupancy planning data, a cornerstone of workplace strategy and planning, is the most desired planning tool to enhance future CRE performance.
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Risk: Not investing enough to fulfill strategic potential

Key Statistics

Constraints in delivering workplace transformation

Occupancy planning tools most desired to achieve future vision

The intensity of workplace transformation will increase over the next three years