Trend 4: Corporate real estate (CRE) must become a collaborative change agent

A cultural shift is required of CRE teams. They will need to become agents and managers of change across shared services.

Collaboration between CRE, IT, HR and finance is already occurring with surprising intensity on a project basis. In the future, greater collaboration will be necessary if true workplace value is to be realized and must become a CRE core competency. This is a leadership opportunity for CRE within the organization.

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TREND 3 KEY FINDINGS

  • Advancing a more challenging strategic agenda—one that focuses specifically on workplace productivity and worker productivity—requires closer association with other corporate support functions.
  • IT, HR, finance and CRE are already collaborating in the pursuit of current workplace strategies. For the majority, this remains an ad hoc, project-based activity. However, this collaboration is happening much faster than previous corporate real estate industry predictions.
  • The formation of collaborative organizational structures, such as shared services, is likely to increase over the next three years. This presents a leadership opportunity for CRE teams to really drive the adoption of strategies that enhance workplace productivity and worker productivity.
  • CRE teams can take a strong leadership role in these structures and become company-wide change agents. This will extend the relevance and impact of CRE.
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Risk: Losing influence and standing as a specialist

Key Statistics

Department within which the global head of CRE resides

Level of shared services integration anticipated within the next three years

Formal integration of real estate and HR functions will increase dramatically