Workplace strategy is taking on a new resonance in developed countries while gaining relevance and momentum in emerging economies. Globally, if backed with the required investment capital, it has the potential to influence the strategic contribution, financial impact and positioning of the CRE function.
What you can do: Don't shy away from the strategic contribution CRE already makes. Embrace big data, analytics and performance tracking to demonstrate value. Be clear on what has and can be achieved. But, be clearer still on the investment needed to maximize the strategic contribution CRE can make, particularly in relation to workplace productivity and worker productivity.